Ecru Is Not a Neutral. It Is a Choice.
The 3M M1374 in Ecru is a regular-fit bouclé cardigan by LA HAINE INSIDE US, knitted in gauge 5 from a 70% cotton, 30% wool blend. Front pockets. Unisex proportions. A colour that sits between white and warmth — warm, textured, and quietly distinctive. This is the cardigan that does not try to disappear into the wardrobe. It anchors it.
Why This Cardigan Is Different
- Bouclé Knit: Looped yarn construction creates a textured, sculptural surface with visual depth and natural warmth
- Gauge 5 Construction: Gauge 5 knit with an open, irregular stitch structure and pronounced bouclé yarn texture
- 70% Cotton, 30% Wool: The listed cotton-wool blend brings two natural fibres into a textured layering piece
- Front Pockets: Functional detail that adds a relaxed, utilitarian edge to the refined silhouette
- Regular Fit: Versatile, gender-neutral cut that works across body types and styling approaches
- Unisex Design: A unisex design for individual styling; choose your size using confirmed measurements
- Ecru Colorway: A warm off-white that reads differently under every light — never flat, never cold
- Made in Italy: Made in Italy, as stated in the existing product specifications
Specifications
- Style: Regular-fit bouclé cardigan
- Color: Ecru (warm off-white)
- Material: 70% cotton, 30% wool
- Features: Bouclé knit, gauge 5, front pockets, regular fit
- Fit: Regular (unisex)
- Origin: Made in Italy
- Brand: LA HAINE INSIDE US
- Season: FW
Unisex Size Chart
Existing size guidance is retained below. Its measurement method has not been verified; sleeve measurements are not supplied. Contact TEPHRA for actual garment measurements before choosing a size.
| Size | Chest (cm) | Shoulder (cm) |
|---|---|---|
| XS | 88–92 | 42–44 |
| S | 93–97 | 44–46 |
| M | 98–103 | 46–48 |
| L | 104–109 | 48–50 |
| XL | 110–116 | 50–52 |
Original supplier model information from the existing listing, not applicable to generated campaign models: size XS. Model: height 180cm, chest 85cm, shoulders 41cm, waist 64cm, hips 90cm.
The Moment You Put It On
Ecru bouclé is warm in a way that black cannot be. The texture catches the light differently — the loops read as cream, ivory, sand, depending on the hour. The cotton-wool blend settles against the skin with a softness that is immediate. The pockets are real. The fit is right. Nothing is excessive.
Wear it open over a white shirt and it reads as layering done correctly. Let the front edges fall naturally and the knit becomes the focal point. Either way, ecru does the work that black cannot — it brings warmth into the silhouette without softening the edge.
The Art of Bouclé Knit
Bouclé is a looped yarn construction that creates a textured, almost sculptural surface. Unlike a smooth, flat-knit cardigan, the M1374 shows an irregular open stitch structure and raised loops. The ecru yarn contrasts with darker layers beneath it, bringing depth to the surface. Gauge 5 is the listed knit specification; the ecru colour does not establish that the yarn is undyed.
How to Wear It
- Tonal Warmth: Ecru cardigan + cream or camel trousers + tan leather loafers — warm monochrome
- Sharp Contrast: Open cardigan over a black fitted turtleneck + black straight-leg trousers + black boots
- Unisex Classic: Cardigan + white shirt + straight-leg jeans + minimal sneakers — works on any body
- Relaxed Layer: Open cardigan as a textured layer over a slip dress or tailored trousers + ankle boots
Care Instructions
The following guidance is retained from the earlier listing. Follow the sewn-in care label first and confirm permitted cleaning and steaming methods before treatment.
- Hand wash cold or dry clean only
- Do not tumble dry — lay flat to dry to preserve bouclé structure
- Do not iron directly on bouclé surface — steam only
- Store folded to maintain shape and prevent stretching
Texture as architecture, ecru as contrast. LA HAINE INSIDE US. Cotton-wool bouclé. Open-knit construction.
