{"product_id":"3p-m1278-shirt-regular-fluid-viscose-cotton-black","title":"LA HAINE INSIDE US M1278 Shirt - Black Pattern Fluid Viscose Cotton Regular Fit Italian Men's","description":"\u003ch2\u003eFluid by Design. Precise by Craft.\u003c\/h2\u003e\n\u003cp\u003eThe M1278 is a shirt that moves. Built from a complex five-fibre blend — 59% viscose, 26% cotton, 12% polyester, 2% other fibres, 1% elastane — it achieves a fluidity that pure cotton cannot, and a structure that pure viscose would not hold. The result is a fabric that drapes like silk, breathes like cotton, and recovers like a technical material. Regular in fit, precise in detail — button closure, button cuffs, and a pattern-black colourway that reads as texture rather than print. Made in Italy. Worn by those who understand that a shirt can be both relaxed and exact.\u003c\/p\u003e\n\n\u003ch3\u003eWhy This Shirt Is Different\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFive-Fibre Blend:\u003c\/strong\u003e 59% viscose \/ 26% cotton \/ 12% polyester \/ 2% other \/ 1% elastane — a precisely engineered fabric that combines the best properties of each fibre into a single, cohesive material.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFluid Drape:\u003c\/strong\u003e The viscose-dominant blend produces a fabric that moves with the body — falling cleanly from the shoulder, draping at the hem, and recovering without creasing across extended wear.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePattern Black Colourway:\u003c\/strong\u003e Not a flat black, but a textured, patterned surface that catches light differently across the weave — adding visual depth to a monochrome palette.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eButton Closure:\u003c\/strong\u003e A considered, deliberate closure that reinforces the shirt’s artisanal character — each button placed with precision along the front placket.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eButton Cuffs:\u003c\/strong\u003e A tailoring detail that elevates the shirt beyond casual — the cuffs can be worn buttoned for structure or open for ease.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRegular Fit:\u003c\/strong\u003e Neither slim nor oversized — a clean, considered fit that works across occasions and body types without demanding a specific silhouette.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e1% Elastane:\u003c\/strong\u003e A precise addition that gives the fluid fabric just enough recovery to maintain its shape across a full day of wear.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMade in Italy:\u003c\/strong\u003e Crafted to the exacting standards of Italian garment manufacturing, with attention to seam placement, fabric tension, and the precise integration of pattern and construction.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eSpecifications\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eStyle:\u003c\/strong\u003e Regular Fit Shirt\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColour:\u003c\/strong\u003e Pattern Black\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e 59% Viscose, 26% Cotton, 12% Polyester, 2% Other Fibres, 1% Elastane\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFeatures:\u003c\/strong\u003e Button closure, button cuffs, fluid drape, pattern weave\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFit:\u003c\/strong\u003e Regular\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrigin:\u003c\/strong\u003e Made in Italy\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e LA HAINE INSIDE US\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSeason:\u003c\/strong\u003e Spring\/Summer 2026\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eMen's Size Chart\u003c\/h3\u003e\n\u003ctable style=\"width:100%; border-collapse:collapse;\"\u003e\n\u003cthead\u003e\n\u003ctr style=\"background-color:#000; color:#fff;\"\u003e\n\u003cth style=\"padding:8px; text-align:left;\"\u003eSize\u003c\/th\u003e\n\u003cth style=\"padding:8px; text-align:left;\"\u003eChest (cm)\u003c\/th\u003e\n\u003cth style=\"padding:8px; text-align:left;\"\u003eShoulder (cm)\u003c\/th\u003e\n\u003cth style=\"padding:8px; text-align:left;\"\u003eSleeve (cm)\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px;\"\u003eS\u003c\/td\u003e\n\u003ctd style=\"padding:8px;\"\u003e100\u003c\/td\u003e\n\u003ctd style=\"padding:8px;\"\u003e44\u003c\/td\u003e\n\u003ctd style=\"padding:8px;\"\u003e62\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px;\"\u003eM\u003c\/td\u003e\n\u003ctd style=\"padding:8px;\"\u003e104\u003c\/td\u003e\n\u003ctd style=\"padding:8px;\"\u003e46\u003c\/td\u003e\n\u003ctd style=\"padding:8px;\"\u003e63\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px;\"\u003eL\u003c\/td\u003e\n\u003ctd style=\"padding:8px;\"\u003e108\u003c\/td\u003e\n\u003ctd style=\"padding:8px;\"\u003e48\u003c\/td\u003e\n\u003ctd style=\"padding:8px;\"\u003e64\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px;\"\u003eXL\u003c\/td\u003e\n\u003ctd style=\"padding:8px;\"\u003e112\u003c\/td\u003e\n\u003ctd style=\"padding:8px;\"\u003e50\u003c\/td\u003e\n\u003ctd style=\"padding:8px;\"\u003e65\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px;\"\u003eXXL\u003c\/td\u003e\n\u003ctd style=\"padding:8px;\"\u003e116\u003c\/td\u003e\n\u003ctd style=\"padding:8px;\"\u003e52\u003c\/td\u003e\n\u003ctd style=\"padding:8px;\"\u003e66\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e\u003cem\u003eMeasurements are of the garment. The regular fit sits close to the body without restricting movement — if between sizes, size up for a more relaxed drape.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003ch3\u003eThe Moment You Put It On\u003c\/h3\u003e\n\u003cp\u003eThe fabric settles against your skin with a weight that is immediately different from cotton — lighter, smoother, more fluid. The viscose-dominant blend drapes from the shoulder without effort, and the pattern-black surface catches the light in a way that a flat-dyed fabric cannot: a subtle shift between matte and sheen as you move, as if the shirt is alive. The button cuffs sit precisely at the wrist, and the front placket falls clean and straight without pulling.\u003c\/p\u003e\n\u003cp\u003eThis is the shirt you reach for when you want to be dressed without looking like you tried. The fluid drape does the work — it falls correctly, moves correctly, and recovers correctly, regardless of how you wear it or how long you wear it. Buttoned to the collar for a considered evening look, or open over a fitted tee for a more relaxed register — the M1278 holds its own in both.\u003c\/p\u003e\n\n\u003ch3\u003eThe Art of Fluid Viscose Blends\u003c\/h3\u003e\n\u003cp\u003eViscose — derived from natural cellulose — is prized in luxury fashion for its silk-like drape, breathability, and ability to hold colour and pattern with exceptional depth. At 59%, it is the dominant fibre in the M1278, giving the shirt its characteristic fluidity and surface quality. The 26% cotton addition provides structure, breathability, and ease of care; the 12% polyester adds durability and shape retention; and the 1% elastane ensures the fabric recovers cleanly after movement. The result is a fabric that performs like a technical material while looking and feeling like a luxury one — the kind of engineering that Italian textile manufacturing has refined across decades.\u003c\/p\u003e\n\n\u003ch3\u003eHow to Wear It\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eButtoned Up:\u003c\/strong\u003e Fully buttoned with wide-leg black trousers and leather loafers — the pattern-black surface and fluid drape elevate the look into evening territory without effort.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOpen Layer:\u003c\/strong\u003e Worn open over a fitted black tee, with wide-leg trousers and minimal sneakers — the fluid fabric falls as a second layer with its own logic.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTonal Black:\u003c\/strong\u003e With black linen trousers (the M1260) and leather sandals — the pattern weave of the shirt adds texture to a monochrome look.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eContrast Neutral:\u003c\/strong\u003e With wide-leg ecru or sand trousers and white sneakers — the pattern-black shirt reads as a precise counterpoint to the warm neutral below.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCare Instructions\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eHand wash cold or machine wash on delicate cycle at 30°C maximum\u003c\/li\u003e\n\u003cli\u003eWash inside out to protect the pattern surface and preserve the black depth\u003c\/li\u003e\n\u003cli\u003eDo not tumble dry — hang to dry to maintain the fluid drape and prevent creasing\u003c\/li\u003e\n\u003cli\u003eIron on low heat while slightly damp; the viscose blend releases creases easily with light steaming\u003c\/li\u003e\n\u003cli\u003eDo not bleach or dry clean\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cem\u003eTEPHRA carries LA HAINE INSIDE US because the best shirts are the ones that make getting dressed feel effortless. The M1278 is that shirt.\u003c\/em\u003e","brand":"LA HAINE INSIDE US","offers":[{"title":"Pattern black \/ S","offer_id":61042684395850,"sku":null,"price":178.0,"currency_code":"EUR","in_stock":true},{"title":"Pattern black \/ M","offer_id":61042684428618,"sku":null,"price":178.0,"currency_code":"EUR","in_stock":true},{"title":"Pattern black \/ L","offer_id":61042684461386,"sku":null,"price":178.0,"currency_code":"EUR","in_stock":true},{"title":"Pattern black \/ XL","offer_id":61042684494154,"sku":null,"price":178.0,"currency_code":"EUR","in_stock":true},{"title":"Pattern black \/ XXL","offer_id":61042684526922,"sku":null,"price":178.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8508\/files\/3PM1278_CAMICIA_NERO_6dc184e8-32a4-4c1c-85f2-3bc894890fb9.jpg?v=1775504143","url":"https:\/\/thetephra.com\/fr\/products\/3p-m1278-shirt-regular-fluid-viscose-cotton-black","provider":"TEPHRA","version":"1.0","type":"link"}