{"product_id":"3z-m1313-shirt-comfort-viscose-wool-rubberized-coating-black","title":"3Z M1313 Comfort Shirt - Viscose Wool Rubberized Coating Black Men's Made in Italy","description":"\u003ch2\u003eThe Shirt That Refuses to Be Ordinary\u003c\/h2\u003e\n\n\u003cp\u003eThe M1313 Comfort Shirt is LA HAINE INSIDE US distilled into a single garment. An 80% viscose, 20% wool blend — fluid enough to drape, substantial enough to hold structure — then finished with a rubberized coating that transforms the surface into something between fabric and material object. Black has never felt this considered.\u003c\/p\u003e\n\n\u003ch3\u003eWhy This Shirt Is Different\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eRubberized Coating:\u003c\/strong\u003e A surface treatment applied over the viscose-wool base that creates a matte, tactile finish — neither fully fabric nor fully technical, but something in between.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eViscose-Wool Blend:\u003c\/strong\u003e 80% viscose brings fluid drape and a subtle sheen; 20% wool adds body, warmth, and structure. The combination moves with you while holding its shape.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eComfort Fit:\u003c\/strong\u003e Relaxed through the body without excess volume — wearable as a shirt or a light layer over a base.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eButton Closure and Cuffs:\u003c\/strong\u003e Clean button-through front and buttoned cuffs — precise finishing on a deliberately understated silhouette.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAll-Black Construction:\u003c\/strong\u003e No contrast, no detail for its own sake — the material is the statement.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMade in Italy:\u003c\/strong\u003e Fully constructed in Italy under LA HAINE INSIDE US's exacting production standards.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVersatile Layering Piece:\u003c\/strong\u003e Worn open over a tee, buttoned as a standalone, or layered under a coat — the M1313 adapts without compromise.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInvestment Quality:\u003c\/strong\u003e Cost-per-wear logic applies — this is a piece built to anchor a wardrobe, not fill it.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eSpecifications\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eStyle:\u003c\/strong\u003e Comfort Shirt\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColor:\u003c\/strong\u003e Black\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFabric:\u003c\/strong\u003e 80% Viscose, 20% Wool\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Rubberized coating\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eClosure:\u003c\/strong\u003e Button-through front, buttoned cuffs\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFit:\u003c\/strong\u003e Comfort \/ Relaxed\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrigin:\u003c\/strong\u003e Made in Italy\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e LA HAINE INSIDE US\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSeason:\u003c\/strong\u003e AW\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eModel wears:\u003c\/strong\u003e Size M — Height 190cm, Chest 100cm, Shoulders 48cm, Waist 82cm, Hip 92cm\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eMen's Size Chart\u003c\/h3\u003e\n\u003ctable style=\"width:100%; border-collapse:collapse;\"\u003e\n\u003cthead\u003e\n\u003ctr style=\"background-color:#000; color:#fff;\"\u003e\n\u003cth style=\"padding:8px; text-align:left;\"\u003eSize\u003c\/th\u003e\n\u003cth style=\"padding:8px; text-align:left;\"\u003eChest (cm)\u003c\/th\u003e\n\u003cth style=\"padding:8px; text-align:left;\"\u003eShoulder (cm)\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px;\"\u003eS\u003c\/td\u003e\n\u003ctd style=\"padding:8px;\"\u003e94–98\u003c\/td\u003e\n\u003ctd style=\"padding:8px;\"\u003e44–46\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px;\"\u003eM\u003c\/td\u003e\n\u003ctd style=\"padding:8px;\"\u003e100–104\u003c\/td\u003e\n\u003ctd style=\"padding:8px;\"\u003e47–49\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px;\"\u003eL\u003c\/td\u003e\n\u003ctd style=\"padding:8px;\"\u003e106–110\u003c\/td\u003e\n\u003ctd style=\"padding:8px;\"\u003e50–52\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px;\"\u003eXL\u003c\/td\u003e\n\u003ctd style=\"padding:8px;\"\u003e112–116\u003c\/td\u003e\n\u003ctd style=\"padding:8px;\"\u003e53–55\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e\u003cem\u003eComfort fit — true to size. Model (190cm, chest 100cm, shoulders 48cm) wears M.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003ch3\u003eThe Moment You Put It On\u003c\/h3\u003e\n\u003cp\u003eThe viscose falls immediately — cool against the skin, with a weight that feels deliberate rather than heavy. The rubberized surface catches light differently than any standard fabric: matte in shadow, with a faint sheen where it folds. You are aware of the material in a way that most shirts never ask you to be.\u003c\/p\u003e\n\u003cp\u003eButtoned to the collar, it reads as a considered statement. Open over a black tee, it becomes a layer with presence. Either way, the M1313 does not disappear into an outfit — it defines it.\u003c\/p\u003e\n\n\u003ch3\u003eThe Art of Rubberized Coating\u003c\/h3\u003e\n\u003cp\u003eRubberized coating is a finishing process applied to the outer surface of a fabric, creating a tactile, matte layer that alters both the hand-feel and the visual quality of the base material. On the M1313's viscose-wool blend, the coating adds a subtle rigidity to the drape — the shirt moves fluidly but holds its shape at the collar and cuffs. It is a technique borrowed from technical outerwear, applied here to a shirt silhouette with deliberate incongruity. The result is a garment that occupies the space between tailoring and avant-garde.\u003c\/p\u003e\n\n\u003ch3\u003eHow to Wear It\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAll Black:\u003c\/strong\u003e M1313 buttoned over black trousers and boots — tonal dressing anchored by material contrast.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOpen Layer:\u003c\/strong\u003e Worn open over a fitted black or white tee, dark jeans, leather sneakers — relaxed but deliberate.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUnder a Coat:\u003c\/strong\u003e Layered under a structured overcoat, collar visible — the rubberized surface adds depth to the layering.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eContrast Texture:\u003c\/strong\u003e Paired with matte cargo trousers or technical pants — surface tension between fabrics as the styling point.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCare Instructions\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eHand wash or machine wash cold (30°C max), gentle cycle\u003c\/li\u003e\n\u003cli\u003eWash inside out to protect the rubberized coating\u003c\/li\u003e\n\u003cli\u003eDo not bleach\u003c\/li\u003e\n\u003cli\u003eDo not tumble dry — hang to dry away from direct heat\u003c\/li\u003e\n\u003cli\u003eDo not iron directly on the coated surface\u003c\/li\u003e\n\u003cli\u003eDo not dry clean\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cem\u003eThe M1313 is a shirt for people who understand that fabric is a decision. Worn once, it becomes a reference point for everything else in the wardrobe. LA HAINE INSIDE US. Viscose Wool. Rubberized. Made in Italy.\u003c\/em\u003e\u003c\/p\u003e","brand":"LA HAINE INSIDE US","offers":[{"title":"Black \/ S","offer_id":62831206039882,"sku":null,"price":208.07,"currency_code":"EUR","in_stock":true},{"title":"Black \/ M","offer_id":62831206072650,"sku":null,"price":208.07,"currency_code":"EUR","in_stock":true},{"title":"Black \/ L","offer_id":62831206105418,"sku":null,"price":208.07,"currency_code":"EUR","in_stock":true},{"title":"Black \/ XL","offer_id":62831206138186,"sku":null,"price":208.07,"currency_code":"EUR","in_stock":true},{"title":"Black \/ XXL","offer_id":63007553585482,"sku":null,"price":208.07,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8508\/files\/3ZM1313_CAM_NERO.jpg?v=1785329184","url":"https:\/\/thetephra.com\/fr-eu\/products\/3z-m1313-shirt-comfort-viscose-wool-rubberized-coating-black","provider":"TEPHRA","version":"1.0","type":"link"}